5 PR Tricks to Make Your Workers Work Effectively and Attract Better Clients
By Femi Haastrup, CEO femtrup LLC
Public Relations have been described as ten percent of doing good and ninety percent of shouting the good to the roof top.
The Public Relations Society of America’s campaign concluded recently and described “Public relations as strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
The publics might be external or internal Customers. However, the publics want to be seen as very essential part of the company and they will always appreciate it when they get the necessary attention that make them feel important as if they are the only customers or staff the company have because attention is the key.
Any client that get good a very and unique attention from brand most times always stay faithful and loyal no matter what the company might be passing through, be it positive or negative. Perhaps because the feelings that the new company might not give them all the attention they need and have to start from zero level.
There are PR tactics that can be used to make workers work effectively and attract better clients without them knowing they are doing it and the ways to get this done with ease are as follows:
Give them a very good job titles
Staff with good title will always be proud of the company and will be happy to introduce themselves to potential clients. Have you ever asked the reasons why PR and Advertising agencies always have many Vice Presidents and Directors? The secret is not far-fetched from the fact that most of the potential clients want to meet a very important member of the company and meeting Vice President of the Company or Director is a very good way to go. The potential clients will also be happy and feel very important for the company to send no any other person from the company but the Vice President even though the Vice president is just a marketer of the company. The President of the Company cannot meet every potential clients and cannot market himself but putting the onus on someone as Vice President Marketing even though the job is to market for the company. Imagine giving a cleaner title like sanitation Supervisor
Get them good online profile
Another good way to go about this it is to create a good profile for the staff on every available social media you want them to be. This really matters and very important to the company and the staff. If needs be to hire an expert to make their profile look professional and well arranged. It will be awful if your Vice President appear like messenger on LinkedIn or on Facebook and doesn’t present the person as Vice president. The company must take the responsibility of monitoring their profile and make sure it correlates with the profile on the company site. Whoever your staff meet will always want to confirm first from Google or LinkedIn if truly the staff belongs to you and hold the position the staff claimed to hold in the company and these can easily get the company both solicited and unsolicited clients.
Register them to a club
This is the way Advertising and PR Agencies get good and more clients. Some Organization go as far as making their staff join or belong to some group like freemason or Golf club to mention just few. Registering your staff to belong to some group or club where they can meet who and who in the society is a very good tactics’ to get more clients. The company should find it deem fit to register some of her members to club with a target to meet at the club. Just one contact from the club or the society they belong to can change the story of the company. This should not be done without the approval of the staff to join the club.
Build Connection for them and make them to maintain it
Make sure you introduce them to who and who in the society that you personally know. These of course might not be for all the staff but at least let the few of them know and make sure they maintain the connection with the person. Introducing them to very important person will definitely will make the staff stay happy and be proud of you. It will also want to make them work harder and this is a way to motivate them to go extra length. Let them know you want more than this from them. Building this connection might not always be in person, you can easily build connection for them through their social media perhaps by suggesting friends to them on LinkedIn or on any other social media.
Give them freedom
We all want to be freed and have freedom to make decision without any internal or external coercion. Give the staff freedom to dress the way they will want to, but with decorum and make sure that they have freedom to work at their own time but with target and deadline. Giving them target and freedom is like you are giving them freedom but not 100 percent real freedom. Do not be too strict with them about what they wear or how they talk. Be a colleague and not a boss, let them be as free as your friend will be with you. This will go a very long way for them and they will be happy working with you. Some might see it as if they are working for themselves and they will go a long way and sacrifice for you to get the company to the promise land.
Learn to Reward them
Rewarding a staff should be positive and negative. Any staff that err should be rewarded with deserve punishment and any staff that perform credibly well should be rewarded positively as well. This might have to do with you compensating them when they do the right thing. You can easily motivate them by giving them gift, paying them good salary, sending them to in service training to make sure that they are up to date or giving them award for a job well done . Don’t also hesitate to chastise whoever err in carry out their duty. Give them what they don’t deserve sometimes and let them know indirectly that they don’t deserve it but just a privilege for work well done and out of your love for them.
These are the few ways and tricks to make sure your workers work extra mile to get you your right clients without even knowing they are going the extra mile.
featured image by Nico Grienauer-flickr